You want to first see how other companies are using social networks and then recommend the platforms you believe would be most useful to your business. As an employee in a small business, you see opportunities to expand the use of social media.
Many other entrepreneurs are using social media to launch and expand their businesses. Flirty Cupcakes owner Tiffany Kurtz says that Facebook and Twitter greatly helped her with product innovation, market expansion, and customer service. They can foster closer relationships with clients and identify potential customers. Small businesses have found that social media and the Internet help them to level the playing field. Businesses both large and small are flocking to social media platforms to engage consumers in conversations and also to drive sales through deals and coupons.
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